Kinderly is a family business from The Netherlands, founded by me, Chloe, with the support of my husband, Thomas. Inspired by our daughter Lily, we created Kinderly to bring playful, creative spaces into the home. Every product is carefully designed by me to be safe, fun, and inspiring: encouraging open-ended play, learning, and imagination. From chalk to magnets, Kinderly makes playtime joyful, meaningful, and simple for parents too.